Body: We believe in a sustainable future, and have found a way to make the paint you color your life with more ecologically friendly. Our new non-toxic H2O Latex paint has significantly lower harmful emissions and CVCs (the stuff we don't want in our air), giving you one less thing to worry about in the fight against global warming. This is as natural as it gets.
Tag: Krylon - Naturally Superior
I don't think a headline is needed, do you?
EDIT 3/5/2020
Hows this idea? I'm at the photoshoot right now and this crossed my mind...
I also have all the comps I had in photograph form now... including the new ones with the wall background. Will post soon. But what about the new idea?
EDIT 3/4/2010:
Okay, new headlines coming up. Probably going to play off the "Saving the world one color at a time" edge.
As for layout... I could do it a graffiti style, text on the wall, fruit/spraycan on the bottom (would it be to forced??)
Or what also might look good is a minimalist style with white background and super clean?
Photo shoot tomorrow, let me know what you guys think!
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Work kept me late. Way too late. Sorry I had to miss this one.
I am shooting Krylon ads Friday. Here is some quick layouts I made and am thinking about. Please let me know any other suggestions or layouts, keep in mind I still need new fonts and these are very rough, including the headlines, etc. Should I use a darker background? Different layout ideas? Let me know please!
Also... spring show deadline is when? I can't find it anywhere...
alec,
ReplyDeleteit's best to avoid "puns" as much as possible. 99.9% of all creative directors hate them with a vengeance. "orange you glad" and "we red" is not going to help your portfolio at all. in fact, it will hurt it. I think you can develop headlines that communicate the product benefit WITHOUT using silly puns. here's an idea: maybe the headline is sprayed on a surface, like a wall...maybe the orange is sitting on the ground with the spray tip.
please post new headlines options asap.
david
got it. I'll work on that. So layout wise what else? I can do some shots with a wall. I kinda like that idea. But i don't want it to be forced, you know?
ReplyDeleteif your shoot is still today (friday), maybe the best thing to do is shoot the various fruit with spray nozzles against a white background.
ReplyDeletealso, it might be wise to shoot some spray on a white wall with the 3 different colors, too.
the sliced up tomato with the spray nozzle is interesting. but what are you gonna do with the other 2 pieces of fruit? the same sliced up thing? what is the headline or tagline that ties in all together?
ReplyDeleteyou are putting the cart before the horse. you are rushing into a photoshoot without having the ad solved before you shoot it. can't you delay the shoot til next week?