These all definitely need reworking. I'll take all the help and input I can get!
The first three are for the Nissan Cube
These are for Rain-x windshield wipers
These are for Busch Gardens rollercoasters in Florida, the third being an ambient
These are for the TV show "Glee." The first two are ambient. The third reads "There I saw you with your cute circular face, conical nose, and spherical eyes. You as essential to me as an element is to a set and my love for you is a quadratic equation with real roots." It's intended to be a crumpled piece of paper in a magazine or book.
This is just a single ad for the World Wildlife Foundation. I'd like to make it into a campaign at some point.
cassia,
ReplyDeleteI think the Rain-X campaign could be further developed. I kinda like the first idea of the words in the clouds. Have you tried making the words out of clouds? For example, maybe the first execution could be as simple as "thundering mad."...then let the bodycopy explain how RainX has pissed off Mother Nature. I would explore more headlines - try writing 20-30 headlines and bring to the next class.
Cassia, i agree. You're onto something with Rain-X. Your idea is screaming for fun, ironic line. Here are some examples:
ReplyDelete"Have mother nature shaking in her hip waders."
"When the clouds dissipate, consider it a white flag."
"Rain is just another word for tears of panic."
-Jon